The company being chosen for this project is “Starbuck Coffee” and the main purpose of it lies in terms of determining the supply and the demand conditions that prevail in the market along with other coffee shops and the corresponding price elasticity of demand. We are also needed to check the costs of production and the condition of the overall market of the coffee. The final thing that will also be needed to take into consideration is the recommendation of the coffee that prevails in the shop. The market share of the company is also needed to be analyzed and the kind of market structure is also important to determine.